The power of relevant email marketing resides in its low cost, its wide reach and high return. Add captivating content to that equation and you find yourself with a very smart investment that stirs brands away from opportunistic hit and run messages to steady and well-targeted communication. When you give consumers exciting content, they will be happy to receive and actually read your emails. What comes next is obvious: meeting their expectations and building on long-term relationships. Email subject lines are of major importance whereas meeting reader expectations with the suitable message closely determines the success of the favorable campaign outcome. That said, we aim at being straightforward because we understand what's to be won or lost. As a result, we give relative importance to each component of the medium; from appealing visual identity rounded off with engaging copy to ensure the main message receives the attention it deserves.